Lethepu Matshaba
Head of Marketing, FIFA 2010 World Cup Organising Committee
Lethepu has over 16 years experience in the field of marketing. A former Regional Marketing Director at Unilever (Africa Middle East and Turkey), her diverse career involved international as well as a secondment to the International Marketing Council of South Africa to help create the brand positioning for South Africa. With some of her key strengths such as Business, Project and Team Leadership, she joined the FIFA 2010 World Cup Organising Committee in 2007 as the Head of Marketing. As functional Head, Lethepu was part of the core Leadership team (“Nerve Centre”) that was responsible and accountable for the entire operations of all Official FIFA events as well as the 64 Games of the World Cup.
Lethepu Holds a Bachelor of Science Degree from Rhodes University and a Masters in Business Leadership from the University of South Africa. She is founder and Managing Member of Excellect 188 cc Consulting Services. She is also advisory board member of a leading South African family magazine.
Mathias Brandt
Project Director Advisory services and managerial capacity development for Euro 2012, Germany
Mr. Brandt has been working in marketing and public relations in the past 25 years in various countries and for clients from the public and the private sector. Lately he helped building up German Bulgarian Vocational Training Centres in Bulgaria and was advisor to seven East European Countries for the World Exposition in Hannover 2000. He was active in designing and implementing development policies for various economic sectors and in different countries, mainly in Central and South-eastern Europe. Since May 2010 Mr. Brandt works as a coordinator for the German Ukrainian cooperation programme that concentrates on supporting tourism development in Ukraine and the four Host Cities, City and nation branding and public mobility. Additionally the project cooperates with its Ukrainian partners in transferring directly knowhow from the experience gained in Germany and in Austria/Switzerland as much as in South Africa, where the most recent tournament took place.
Andriy Fedoriv
Founder FEDORIV.COM
Brand Manager of Ukraine
Сo-Owner of SAHAR.UA, KARANDASH DESIGN.COM, ESCAPE.UA
The youngest winner of "The trail in advertising (2007)"
«The Brand-man at advertising market in Ukraine» (MMR, 2009)
Included in the TOP 3 Coaches of Marketing in Ukraine (MarketingJazz, 2009).
Valerii Pekar
Entrepreneur with 18 years experience. Graduated Kyiv-Mohyla Business School with MBA degree. President of Euroindex, leading business-to-business fair organizer in Ukraine. Member of the board of directors of UFI, the Global Association of Exhibition Industry. Vice-president of Ukrainian Union of Industrialists and Entrepreneurs, responsible for MICE sector and investment image. Author of more than 200 articles in professional magazines and a study book for higher school.
Nataliya Popovych
Nataliya Popovych is the President of a leading global PR agency Weber Shandwick affiliate PRP Group in CIS. In 2009/2010 PRP was recognized as Eastern European Communications Consultancy of the Year by The Holmes Report. Natalya has 14 years of experience in advertising, public affairs and corporate PR, providing consulting to companies and organizations in the area of reputation management, brand development and communications strategies. Among Nataliya’s clients – American Airlines, Bosch Siemens, Campbell’s, ExxonMobil, HP, J&J, Mastercard, Microsoft, Sanofi-Aventis, Samsung, UBS, аs well as Sochi 2014, VTB, Asti wine consortium (Italy) and others. Nataliya is a chair of the organizing committee of the National CSR Forum in Russia, a co-founder and board member of the Association of Public Relations in Ukraine (UAPR), as well as co-chair of the joint ACC-UAPR PR committee within the American Chamber of Commerce of Ukraine. She is also a founder of PlaceID, the leading CIS resource and consulting offering on marketing of places. Since its inception, the clients of PRP PlaceID include Donetsk Regional Council, Lviv Regional State Administration, LvivInvest, Lviv International Economic Forum, Council of Ministers of Crimea, Black Sea Economic Forum organizing committee.
Ivanna Klympush-Tsintsadze
Ivanna Klympush-Tsintsadze joined the Yalta European Strategy as its Executive Director in June 2011. Before that she has been working for International Charity “Open Ukraine Foundation” since 2007. She served there as Deputy Director of Programs and consequently headed the Foundation as its Director for two years. She worked on strategic and operational programming of the Foundation, contributed to its building and development. Before that, for 5 years Ivanna was the Radio BBC Ukrainian Service correspondent in the USA (Washington D.C.) and in the Caucasus (Tbilisi). Prior to that, in 1998-2002, she worked for the East-West Institute’s Kyiv Center (EWI KC) as a Project Manager, focusing on the regional security concerns, as well as challenges of the civil society building in Eastern Europe. For a year she has also carried out responsibilities of the Acting Director of the EWI Kyiv Center. Ivanna began her career in 1993 as a Project Manager at the Ukrainian Center for Independent Political Research in Kyiv, and later became the Head of the Department of International Relations at the UCIPR. Mrs. Klympush-Tsintsadze is co-editor of the book “Black Sea Region: Cooperation and Security Building”, she holds MA in Speech Therapy from Kyiv National Pedagogical University and BA and MA in International Relations from the Institute of International Relations of the Taras Shevchenko National University of Kyiv.
Sophia Opatska
She received her higher education from Ivan Franko University in Lviv, a degree in International Economic Relations, and defended her thesis work in Economics.
Since January 2008 she has held the position of the CEO of the Lviv Business School of UCU (LvBS).
Her key topics include Organizational Behavior and Learning Organizations.
She studied at the University of Michigan Business School (USA), IEDC (Slovenia) and had on-the-job training at InnoSpace Company (Denmark), the China Europe International Business School (CEIBS), Wharton Business School (USA), Hong Kong University of Science and Technology (HKUST), and at the Warsaw School of Economics (Poland).
From 2001 to 2004 she held the position of the MBA Program Director at the Lviv Institute of Management. From 2004 to 2007 Ms. Opatska contributed to the development and launch of the Kyiv Mohyla Business School Presidents' MBA Program. In 2007 she worked on building the personnel development and training system for Concern Galnaftogaz OJSC.